What does "landing page" mean?

A web page at which a user first arrives at a website, now especially one optimized for a marketing campaign or for lead generation.

What is a synonym for "landing page"?

Common synonyms include: homepage, homepages, index page.

Landing page

noun

noun ·Rare ·Advanced level

Definitions

Noun

1
A web page at which a user first arrives at a website, now especially one optimized for a marketing campaign or for lead generation.
"A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly."

Synonyms

All synonyms

homepage homepages index page

Example

More examples

"A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly."

Etymology

1996, from landing + page.

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